Animated Typography

Animated Typography shows strong typography in motion in a way to convey the motion or mood of the text. Its another method, besides listening, to show the tone and personality of the speaker. It is usually done by scale, weight, spacing, tension, and motion. After watching the videos of type in motion I noticed there were so many methods of animating text. Some had a lot of text on the screen all at once and some focused on one word at a time. When there wasn't sound, depending on how fast the type was moving, the fast paced was harder to follow and understand. With sound that usually wasn't the case, but it was fun not to use sound because you could tell if the type in motion was successful or not. I watched a lot of videos that had blurbs from my favorite TV show The Office, which i think is hilarious. Watching the type in motion videos made it more interesting because seeing the text styles and scale I could actually notice the emotion and personality of each phrase.

I watched a variety of videos and the ones that I liked the most had good use of color and did not exceed 5 words on the screen at once. They broke it down and phrased each part with good animation that made  perfect sense and displayed the emotion and feeling. One of the videos lacked color and showed a lot of type on the screen at once, it was hard to follow and didn't grab my attention. Another one had a great variety of scale which I noticed was key to showing the importance and hierarchy especially when it comes to expressing some words more than others to successfully communicate the emotion and mood of the message. Overall, the transitions that focused on a small group of words instead of increasing the size of the group as each word came on, were successful. Also simplicity with detail and only a little color is preferred over a busy detail. This is because it is easier to focus and catch on to the emotion and meaning without hearing the actual words. 

After watching the movie title sequences, the most memorable ones were Catch me If You Can and the Pink Panther. I felt the graphics and imagery worked around the text. The text was the main focus and the transitions were based on the movement of the text and the picture went along with it. The text and picture styles went together very well. One that I was not so impressed with was Superbad's. I do like it because of the bright colors and simplicity but overall I was not impressed because the text and picture didn't work together, at times the pictures worked together but the type was always the last thing you noticed.