The article Type Means Never Having to Say You're Sorry, really touched on wondering why the reason for choosing a font in a design. Most times the designer usually just likes it, and rarely is there a reason going back to the history of it. Frutura was the font the elaborated on because it represented modern design, and is used very much. Other options for sans-serif type would be Univers or Helvetica, i feel those two are very modern and popular.
I also read Thirteen Ways of Looking at a Typeface, which mentioned different reasonings for a choosing a certain typeface. Some of them I could relate to, and others were interesting reasons because I've never thought of it in that way. Such as, Because it's ugly, I guess if thats what your going for it works and everyone has a different perception on what is actually ugly. Another interesting one was because it's boring, which makes since if your looking for a typeface that isn't going to take away from the image its incorporated with.
Stefan Sagmeister's "Yes Design Can Make You Happy" talk touches on a few things that pertain to happiness. He starts off with how you need to be happy and content while you design. He also talks about different painting exhibitions that all help with the visualization of happiness. He made me realize how fast happiness can spread. Stefan's outlook on design and talk was very sincere and entertaining. I thought his main message was if you have the opportunity to make someone happy, why wouldn't you jump to it?
List from "How Good is Good?"
1. Strive for happiness2. Don’t hurt anybody
3. Help, others achieve the same
Now I would change that priority:
1. Help others 2. Don’t hurt anybody 3. Strive for happiness
Art Grandeur Nature. Stefan Sagmeister. 2004
I liked how the article mentioned what good things design is capable to unify, help us remember, simplify, make the world a safer place, better someone, inform and teach, raise money for non profit organizations, and build tolerance.
He really broke things down and made excellent points about design and it made me realize to always keep those things in mind while designing because anyone will appreciate a design as long as they can benefit from it.
I also watched J.J. Abrams, The Mystery Box. I found that he was pretty funny and comical guy, so I liked listening to him. His take on the mystery box, which had to do with his grandfather, is that mystery is the reason for imagination. He showed footage of his work from lost, the scene was really intense and traumatic, he explains it as his imagination creating the scene and how mystery creates an outcome. He also showed a scene from Jaws, he explained that building character comes from inside the mystery box. "The investment of character which is really the stuff that is from inside the box....look inside yourself and figure out what is inside you."
The metaphor in this poster is the hand over the chest because it represents a barrier between the cancer and the breast. The exaggeration is the skin and how the body is naked, its an up close and extreme way to catch the attention and get the point across. The pink breast cancer ribbon is the metonymy for breast cancer because it represents breast cancer and everyone relates to the pink breast cancer ribbon when they think of breast cancer awareness. The color pink has also become a huge representation of breast cancer because they have come out with so many things that are only sold in pink because the funds go to breast cancer. The synecdoche is the text because it consists of alternative ways to educate yourself about your body and to become more aware.