Wednesday, September 24, 2008
Tuesday, September 16, 2008
Tuesday, September 9, 2008
In 1928 in Unterseen, Switzerland a famous type-designer named Adrian Frutiger. He began his education at the Zurich School of Arts and Crafts for three years. After that he moved to Paris in 1952 to be a type designer and artistic manager at Derbeny and Peignot. After a few years of work and three typeface creations later he created a sans-serif font known as Univers, which made him an internationally known type designer. The Univers type family made such an impact that every typesetting system in the world licensed it for their use. This was because he created a numbering system for weight and width for the 21-member font family, which became a guide for font designers of the next generation. The Univers Grid became known as the “intellectual springboard” because of it breaking and broadening of the – normal, bold, and italic. The grid and its layout allow much more detail with space.
“Frutiger likens it to a star; in the centre, there is a basic font face marked with number 55. Adjacent on the left and the right , are one unit higher or lower faces with always broader or narrower characters, but always with a ductus (stroke width) of the same thickness. On the other hand, there are adjacent faces in an upward or downward direction that are a tenth lower or higher with a ductus (stroke width) of equal thickness. Odd numbers mark the upright faces while even numbers mark the oblique faces. All characters are therefore logically connected and derive from one “prototype”.”
Since then he has created more than forty other fonts. Also, he was consultant for IBM and for the Stempel type foundry and then went on to be a professor for eighteen years. He has accomplished so much in his life including this year on his 80th Birthday when he came out with his latest type: frutiger serif. He has accumulated many awards and honors for his incredible talent, which he very much deserves.
John Baskerville was a well-known type designer and printer of the 18th century. He is and Englishman from Worcestershire and was born in 1706. He is known for his creation of a text that is modern, with level serifs and emphasizes the contrast of light and heavy lines. He discovered his talent while engraving tombstones at the age of 17. He began his business at the age of forty-four, which included his elegant styled Baskerville fonts and his invention of fine printing on woven paper.
After many years of practice and after Cambridge University Press hired him as his printer, he produced a very successful Bible in 1763. He was known to be quite the perfectionist, which helped him out with creating such a successful technique that made such an impression on typography. His books were known to be quite large, with wide margins, and printed with excellent paper and ink. The styles of his page layouts were very basic when compared to Italian and French Renaissance printers. But after his death his basic style influenced Italy and France where Giovanni Battista Bodoni and the Didots used his ideas with their printing and font techniques. He was a very successful man who has impacted made a lasting impression on typography!
Tuesday, September 2, 2008
A Grid establish a system for arranging content within the space of a page, screen, or built environment. They also break space or time into regular units. Typographic grids are an effective and flexible formula that help maintain control. They are the basis for a designer's guide in generating a method of construction and layout. They help organize characters into their own block. The margins, gutters, and empty spaces create a frame. The work depends on the frame for its status and visibility because it makes it unique and different. Grids allow a designer to use their own framework in a simple way but at the same time it also allows them to have their own style and twist, because there are so many different ways to approach. Especially when it comes to all the different rulers, guides, and coordinate systems, which allows the structure to be so flexible, simple, or complex. The example above shows a very complex formulation of columns and rows, which are formed by the gutters and margins. Those empty spaces become the framework for the design layout and make it very unique and intriguing. The lower example is very simple and has less text, which means not all the boxes are filled with text. It shows the text in columned format and also in row format. Just by choosing to do such little things can make a big impact in layout and overall design.