Choosing a Typeface
The article Type Means Never Having to Say You're Sorry, really touched on wondering why the reason for choosing a font in a design. Most times the designer usually just likes it, and rarely is there a reason going back to the history of it. Frutura was the font the elaborated on because it represented modern design, and is used very much. Other options for sans-serif type would be Univers or Helvetica, i feel those two are very modern and popular.
I also read Thirteen Ways of Looking at a Typeface, which mentioned different reasonings for a choosing a certain typeface. Some of them I could relate to, and others were interesting reasons because I've never thought of it in that way. Such as, Because it's ugly, I guess if thats what your going for it works and everyone has a different perception on what is actually ugly. Another interesting one was because it's boring, which makes since if your looking for a typeface that isn't going to take away from the image its incorporated with.