Journal Entry

Paula Sher's examples dealt a lot with type as image. The letter's flowed and fit into the space to create a style and hand drawn like placement. I thought her work was very intriguing and eye catching. David Carson's work consisted of lots of energy and excitement to draw viewers into his art. He makes sure his work is not boring and even if other people thought something was disrespectful atleast he grabbed their attention. Don Norman followed three principles behavioral, visceral, and reflective. He thought these concepts reflected why people by products for example packaging people buy for behavioral and visceral reasons because they want to feel in control. He also made a good point that when you are happy brainstorming comes to you easier and faster, so that is something to always keep in mind.