Jakob Trollback is a very successful and self taught designer. His studio is Trollback and Company, which is a creative studio that designs narratives using motion graphics and live action to create advertising, broadcast, and entertainment campaigns. The studio does work for HBO, CBS, ESPN, Nike, TED, AIGA and the New York Times Magazine. His idea behind the animation is storytelling the message os essential for a successful communication. The video on his talk explained how he grew as a designer, from barely have advertising space to creating ads for extremely well known television stations. I like how the storytelling is shown very minimal with type in his ads and the pictures and graphics are the main message. The picture shows a meaning which is very open until the word is shown, which communicates and explains the exact message that is being communicated.
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