GOOD journal

Good.is.  is a a website made by a individuals, business, and nonprofit organizations that want to push the world forward by creating magazines, videos , and events. After searching through their website I noticed that the content contained political, environment ,  and random news issues. Some of them were funny and some of them were serious. In some of type and image videos, depending on the message they wanted to communicate, they both worked well with each other. I noticed some were a little simpler than others depending on how busy the image was. I enjoyed watching the ones about the war and campaigns because they took each phrase, broke it up, and  explained everything pretty well with a picture to accompany. I liked how they had text transition on index cards or notepads instead of just having them blink across the screen. I also like how they really payed attention to the style of the text when they wanted to personalize Obama's and McCain's handwriting in one of their videos. Its little details like that , that can draw the viewer in and really show personality, attitude, and style.

Speech Poster Experiments

Final Book Covers

Final Book Covers

Series: 

The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Prince Caspian, 

and The Voyage of the Dawn Treader

Concept Statement

In the dream it feels as if it has a lovely meaning, too lovely

to put into words, which makes the dream so beautiful that you are always wishing you could go into that mystical dream again. A feeling or great liking for something delightful and unusual. As if you were put under a magical spell that allows you to face danger without showing fear and to discover an adventurous imagination through the eyes of a child.

Refined "To Suggests....."

a fantasy and enchanted world

a mystical dream

an adventurous imagination

a glorious discovery of magic

the power of faith and determination

children committing heroic deeds

a sense of royalty

medieval fairy-tale

the beauty of nature

a relaxing landscape

Animated Typography

Animated Typography shows strong typography in motion in a way to convey the motion or mood of the text. Its another method, besides listening, to show the tone and personality of the speaker. It is usually done by scale, weight, spacing, tension, and motion. After watching the videos of type in motion I noticed there were so many methods of animating text. Some had a lot of text on the screen all at once and some focused on one word at a time. When there wasn't sound, depending on how fast the type was moving, the fast paced was harder to follow and understand. With sound that usually wasn't the case, but it was fun not to use sound because you could tell if the type in motion was successful or not. I watched a lot of videos that had blurbs from my favorite TV show The Office, which i think is hilarious. Watching the type in motion videos made it more interesting because seeing the text styles and scale I could actually notice the emotion and personality of each phrase.

I watched a variety of videos and the ones that I liked the most had good use of color and did not exceed 5 words on the screen at once. They broke it down and phrased each part with good animation that made  perfect sense and displayed the emotion and feeling. One of the videos lacked color and showed a lot of type on the screen at once, it was hard to follow and didn't grab my attention. Another one had a great variety of scale which I noticed was key to showing the importance and hierarchy especially when it comes to expressing some words more than others to successfully communicate the emotion and mood of the message. Overall, the transitions that focused on a small group of words instead of increasing the size of the group as each word came on, were successful. Also simplicity with detail and only a little color is preferred over a busy detail. This is because it is easier to focus and catch on to the emotion and meaning without hearing the actual words. 

After watching the movie title sequences, the most memorable ones were Catch me If You Can and the Pink Panther. I felt the graphics and imagery worked around the text. The text was the main focus and the transitions were based on the movement of the text and the picture went along with it. The text and picture styles went together very well. One that I was not so impressed with was Superbad's. I do like it because of the bright colors and simplicity but overall I was not impressed because the text and picture didn't work together, at times the pictures worked together but the type was always the last thing you noticed.

Ronald Reagan "Tear Down this Wall"

• This speech takes place in West Berlin Germany at the Brandenberg Gate on June 12, 1987. The speech was said by president Ronald Reagan to Soviet Leader Mikhail Gorbachev, about the his desire to destroy the Berlin Wall. Reagan speaks of freedom and the wall that stands between East and wast berlin is a scar and questions for freedom of all mankind. He explains that freedom is the basis for peace, prosperity, and liberalization. The wall stands as a symbol of the totalitarian communist rule and Reagan asks to tear it down as a symbol of increasing freedom. Reagan's Proposal to "tear down this wall" was intended so that democratic West Germany could spread into Communist Easy Germany. 
  

• This speech is very important to society as Reagan mentions freedom leads to prosperity and replaces the common hatreds among the nations comity and peace, which makes freedom the victor. Reagan is showing great respect for Berlin because of the great history in the city and he has faith in their courage and determination. 
  

• This speech is motivational, determined, challenging, confrontational, oppositional. The audience felt very hopeful, determined excited and relived. The opposing audience felt challenged with great difficulty. The most emphasized words are FREEDOM, "TEAR DOWN THIS WALL", and "THIS WALL WILL FALL."
  

Ronald Reagan Bio:
http://www.whitehouse.gov/about/presidents/ronaldreagan/

At the end of his two terms in office, Ronald Reagan viewed with satisfaction the achievements of his innovative program known as the Reagan Revolution, which aimed to reinvigorate the American people and reduce their reliance upon Government. He felt he had fulfilled his campaign pledge of 1980 to restore “the great, confident roar of American progress and growth and optimism.”
On February 6, 1911, Ronald Wilson Reagan was born to Nelle and John Reagan in Tampico, Illinois. He attended high school in nearby Dixon and then worked his way through Eureka College.

From his first marriage to actress Jane Wyman, he had two children, Maureen and Michael. Maureen passed away in 2001. In 1952 he married Nancy Davis, who was also an actress, and they had two children, Patricia Ann and Ronald Prescott.

In 1966 he was elected Governor of California by a margin of a million votes; he was re-elected in 1970. Ronald Reagan won the Republican Presidential nomination in 1980 and chose as his running mate former Texas Congressman and United Nations Ambassador George Bush. Voters troubled by inflation and by the year-long confinement of Americans in Iran swept the Republican ticket into office. Reagan won 489 electoral votes to 49 for President Jimmy Carter.

On January 20, 1981, Reagan took office. Only 69 days later he was shot by a would-be assassin, but quickly recovered and returned to duty. His grace and wit during the dangerous incident caused his popularity to soar.


Dealing skillfully with Congress, Reagan obtained legislation to stimulate economic growth, curb inflation, increase employment, and strengthen national defense. He embarked upon a course of cutting taxes and Government expenditures, refusing to deviate from it when the strengthening of defense forces led to a large deficit.

A renewal of national self-confidence by 1984 helped Reagan and Bush win a second term with an unprecedented number of electoral votes. Their victory turned away Democratic challengers Walter F. Mondale and Geraldine Ferraro.

In 1986 Reagan obtained an overhaul of the income tax code, which eliminated many deductions and exempted millions of people with low incomes. At the end of his administration, the Nation was enjoying its longest recorded period of peacetime prosperity without recession or depression.

In foreign policy, Reagan sought to achieve “peace through strength.” During his two terms he increased defense spending 35 percent, but sought to improve relations with the Soviet Union. In dramatic meetings with Soviet leader Mikhail Gorbachev, he negotiated a treaty that would eliminate intermediate-range nuclear missiles. Reagan declared war against international terrorism, sending American bombers against Libya after evidence came out that Libya was involved in an attack on American soldiers in a West Berlin nightclub.

By ordering naval escorts in the Persian Gulf, he maintained the free flow of oil during the Iran-Iraq war. In keeping with the Reagan Doctrine, he gave support to anti-Communist insurgencies in Central America, Asia, and Africa.

Overall, the Reagan years saw a restoration of prosperity, and the goal of peace through strength seemed to be within grasp.

Journal #3

Jakob Trollback is a very successful and self taught designer. His studio is Trollback and Company, which is a creative studio that designs narratives using motion graphics and live action to create advertising, broadcast, and entertainment campaigns. The studio does work for HBO, CBS, ESPN, Nike, TED, AIGA and the New York Times Magazine. His idea behind the animation is storytelling the message os essential for a successful communication. The video on his talk explained how he grew as a designer, from barely have advertising space to creating ads for extremely well known television stations. I like how the storytelling is shown very minimal with type in his ads and the pictures and graphics are the main message. The picture shows a meaning which is very open until the word is shown, which communicates and explains the exact message that is being communicated.  

                              

Journal Entry #2

                        

An Incomplete Manifesto for Growth is a collection of statements directed towards beliefs, strategies and motivations. They are written by Bruce Mau, who is a creative director of his own design firm and founder of the Institute without Boundaries. After reading his Incomplete Manifesto for Growth, he came off as a very motivational person. The list was very much related to a design student or any creative field. My mantra for the week would be:

  "Stay up late.Strange things happen when you’ve gone too far, been up too long, worked too hard, and you're separated from the rest of the world." I chose this one because it related very much too my week so far, which has consisted of staying up late designing logos and book covers hoping I would come up with a brilliant and unique design. Even though I've had a lack of sleep, it seemed like a positive way to look at it.                     

Concept Revisions

Refined Concept Statement:

In the dream it feels as if it has a lovely meaning, too lovely to put into words, which makes the dream so beautiful that you are always wishing you could go into that mystical dream again. A feeling or great liking for something delightful and unusual. As if you were put under a magical spell that allows you to face danger without showing fear and to discover an adventurous imagination through the eyes of a child.

Refined "To Suggests....."

a fantasy and enchanted world

a mystical dream

an adventurous imagination 

a glorious discovery of magic

the power of faith and determination

children committing heroic deeds

a sense of royalty

medieval fairy-tale

the beauty of nature

a relaxing landscape