Graphic Design_Reading #2

A good point I came across in this reading was the generalization they made about how visual communication is everywhere in our world. Its used through billboards, signs, television commercials, magazine advertisements, and messages are even incorporated into the packaging. Logos play a crucial role in all of these forms of visual communication. When creating a logo it is very challenging to stay away from the trend because you don't want to take the chance of it going out of style. A logo is a foundation base for all the other messages. While designing a logo a designer should always keep a strong understanding of their own role, the client's role to maintain a clear and successful vision.